Keyword research is the first stage of developing or keyword strategy for both our search engine optimisation and PPC campaigns.
The main area of the website that we wish to promote through our search engine marketing campaign is the Web Services that ABT offer.
These services are:
These terms will therefore provide the basis for our keyword research.
The method we employ for selecting keywords is to pick single words relating to the site we are promoting and entering them into the keyword suggestion tool.
For ABT Web Services we entered the term "web" as this common to all the services we offer.
The results returned from the search engine suggestion tool includes related phrases with the term web included and the number of searches of the past month. Each of the phrases that relate to our website are entered into our keyword spreadsheet.
We have developed a page within the spreadsheet for each category of services we offer.
we drill down through each of the suggested key phrases selecting and entering each of the phrases that relate to our website and enter them into our spreadsheet.
We repeat this for each single keyword that we have identified from the content of our website including:
Each of the 2 to 4 word phrases returned by the search suggestion tool is entered into our spreadsheet along with the number of searches.
This can be a long process, but worth every effort as these keywords and phrases will provide the basis for both our search engine optimisation and PPC campaigns.
Our spreadsheet now has a list of keywords and phrases for each category. However before we can start our search engine optimisation campaign we must review our competitors and develop a strategy to improve the ranking of the site. This will be addressed in our next post.
We will publish our keyword list in PDF format once we have completed the keyword analysis.
Barry Tedstone - ABT Permanent Link |
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