We have developed a website marketing plan to define targets and set budgets for the search engine marketing of the ABT Web Services Website.

The ABT Web Services website currently receives 200 visitors with 3 sales enquires through the site per month.

Our targets are to increase the traffic to the to 1000 visitors per month with a 2% (20) conversion to sales enquiries within 6 months.

Search Engine Marketing Methods

We are planning a mixed campaign of Search Engine Optimisation techniques and PPC marketing.

With a large marketing budget it would be an easy task to buy our way to the top of the search engines and increase the traffic to meet our targets. We have therefore set a budget of £60 per month for paid online advertising.

We will monitor the results of the performance of the website using a number of tools including WebTrends and WebCEO, we will provide more details of these in later posts.

Barry Tedstone - ABT Permanent Link |